Long-form or Short – Do your Goals Shape Your Content?

Long-form or Short – Do your Goals Shape Your Content?

Long or short, written or visual, there’s no denying the importance of content. For businesses, it is an efficient tool to get their message out there. Good content will get you the right kind of attention. It is the very reason that a former DVD rental company is now ruling the web with high-quality original content. What is content? Initially, content used to be written words. Then came pictures, which spoke a thousand words. Film changed the way we looked…

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Rainbows, sunsets and a box of crayons

Rainbows, sunsets and a box of crayons

Holi is around the corner and people across India will celebrate the arrival of spring and the triumph of good over evil with different rituals, traditions and of course, colour! This festival will see hues of red, indigo, yellow, green and many more – each with its own history and significance, but also symbolic of fun and freedom. But, did you know that March 21st has also been adopted as ‘International Colour Day’ by 30 countries around the world? On this…

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4 Ways To Make Your Blog On Summer Recipes Go Viral

4 Ways To Make Your Blog On Summer Recipes Go Viral

Summer recipes are a hot topic these days just like the weather itself. If you are a food blogger, you can’t miss out on writing about them. So, thinking of blogging about your summer recipes on different blogs? Here are few hacks to make your blog interesting to the readers. Tell your readers something different Everyone knows about the classic ‘Aam Panna’ or ‘Chaas’ which are great cooling recipes to beat the heat. Write about some unique recipes which most…

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Reading these 3 genres will improve your writing

Reading these 3 genres will improve your writing

Whether it’s a specific genre or a particular writer, we all have our favourites. But reading different genres is as important for a writer as much as practicing writing itself. Read on to know more about the role of different genres in developing specific writing skill sets. Mythology Mythology usually has a lot of characters with a twisted and complex plot. So, if you want to write a piece or an article where you need to focus on more than…

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5 tips to write engaging podcasts

5 tips to write engaging podcasts

Everyone listens to podcasts these days. Here’s how you can ensure that you feature on the listener’s list! Do your research well and jot down important points Research critical to creating good content. Jotting down important points will help you create a flow and ensure that you have covered everything. Write a script Write down a script with points that each participant will cover, including their dialogues. This will help you gauge the time each speaker is getting and what…

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Does your ghostwriter have these 5 essential traits?

Does your ghostwriter have these 5 essential traits?

Thinking of hiring a ghostwriter for your writing projects? Here’s what you should be looking for. Ghostwriting Experience A ghostwriter is different from a writer. A writer reflects his or her own personality and style in the writing. But a ghostwriter will reflect only your style and personality, without giving a hint of the writer in disguise. An experienced ghostwriter will be able to pull different personalities and stories into their writing. Experience counts! Subject Matter Expertise No doubt every…

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Avoid These Common Mistakes While Writing!

Avoid These Common Mistakes While Writing!

Nobody is born a writer. It takes years and years of reading and written practice. It certainly isn’t everyone’s cup of tea. But if you’d really like to master the art, here are a few content writing tips, to give you a head start! But remember the golden rule – only practice will make you perfect. 1.Lazy Research You need to push yourself to know more about the topic, even if you aren’t interested in it. The only key – thorough…

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5 Reasons Why You Should Hire a Ghostwriter!

5 Reasons Why You Should Hire a Ghostwriter!

You have a great idea. But you don’t know how to best communicate it to your audience. Hiring a ghost writer will give you the power to take your communication to the next level. Read on to find out how. 1. Quality Content Let’s admit it. You are a business person, not a writer. Even though you have the clearest idea about how your product or business works, only a writer can give you the audience’s perspective and what they’d…

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Your Checklist Before You Vote In The BMC Elections

Your Checklist Before You Vote In The BMC Elections

The Brihanmumbai Municipal Corporation (BMC) elections are being held on 21st Feb, 2017. If you truly love aamchi Mumbai get up from your couch and VOTE! 1.  Is Your Name In The Voter List? Due to the delimitation exercise done this year there has been a 90% change in the electoral ward boundaries. Many of you may be struggling to find the right ward. But before that, make sure you check if your name is in the updated voter’s list here: https://tinyurl.com/jrto9ud And…

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The Pallu Syndrome: Of Men, Mothers and Masculinity

The Pallu Syndrome: Of Men, Mothers and Masculinity

One of the uncomfortable truths of India is that we are still a patriarchal society. While murmurs of ‘Beti Bachao’ are rising slowly, news of a male child still calls for more mithai to be distributed. More often than not, this sets the tone for the rest of his lifetime. Now, before you think this piece is going to be a lament of how men have it so easy, ergo we hate them, let me tell you it’s more like…

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