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Working mom's are a rare breed, we're expected to be stay on point at work and at home. From PPT's to scraped knees we've got to know how to fix it all with the grace and poise of Mother India...

Recognize this? Perhaps not! Would you have clicked on such an ad today? Certainly not. On October 27, 1994, a simple yet brilliant call to action (“Have you ever clicked your mouse right here?”) by AT&T marked the birth of...

  As Indians living with an undervalued, under performing currency, an international trip sees us reaching for our calculators even before checking the itinerary. We so live under the fear of the Euro, Pound, Dollar = INR, that we fail...

One of the uncomfortable truths of India is that we are still a patriarchal society. While murmurs of ‘Beti Bachao’ are rising slowly, news of a male child still calls for more mithai to be distributed. More often than not,...

The Brihanmumbai Municipal Corporation (BMC) elections are being held on 21st Feb, 2017. If you truly love aamchi Mumbai get up from your couch and VOTE! 1. Is Your Name In The Voter List? Due to the delimitation exercise done...

You have a great idea. But you don’t know how to best communicate it to your audience. Hiring a ghost writer will give you the power to take your communication to the next level. Read on to find out how....

Nobody is born a writer. It takes years and years of reading and written practice. It certainly isn’t everyone’s cup of tea. But if you’d really like to master the art, here are a few content writing tips, to give...

Thinking of hiring a ghostwriter for your writing projects? Here’s what you should be looking for. Ghostwriting Experience A ghostwriter is different from a writer. A writer reflects his or her own personality and style in the writing. But a...

Everyone listens to podcasts these days. Here’s how you can ensure that you feature on the listener’s list! Do your research well and jot down important points Research critical to creating good content. Jotting down important points will help you...